4 Seemingly-Small Secrets to Hyper Growth Your Business
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I want you to figure out their age. I want you to figure out their income. I want you to figure out their habits. I want you to figure out their buying patterns. I want you to figure out their likes and finally, figure out their problems.
Once you identify who you're talking to, that's going to set this stage for all other marketing you got to do online. So that's the first. It's who.
Next, you’ve got that age, income, habit, buying habits, likes and problems. Write that down. Next, so we got who, then we got the what.
"So what are you talking about? Cool, your coaching business. I don't care. There are a million coaches in business. What specialty do you have that others don't? Oh, you're a health coach? Congratulations. But what specialties do you have that others don't?"
So the what is really your specialty. So I'm going to put ‘special’. Identify what's so unique about yourself. Identify your competitive edge. Maybe schooling, maybe you've helped certain clients, maybe you've worked with a certain set of people that other people haven't.
So I got to know what makes you so special. That's the first part of the what. The second part of the what is, "What the heck are you talking about?" What are we talking about?
So, say, the specialty is you work with businesses that make between $500,000 and a million and you help them scale up to $5-million and these are your clienteles. That's the special thing that no one else has.
Now, what are you talking about that correlates with that group? So this where we come up with knowledge. What is your knowledge? What are you educating me about?
If you're a health coach and maybe your specialty is thyroid, what are you talking to me about? Are you just going to talk about one type of thyroid? Really be specific and educate me on the whole ecosystem about the thyroid world.
Or if you're a business coach, teach me how to scale my business from a million to $5 million, please be specific and educate me. This is also known as content marketing or educational marketing when it comes to online. So that is the what.
Next… are you keeping up?
Who, what, where. Cool! So now we know who we're talking, they know what you're about and they know what you're teaching them. Now, the next stage is where are you taking them? What does this mean? Well, if they are here, if this is the starting point start, and we're going this way, and if they're here, and they’re ‘comme see, comme sa’, they're French, and now they're reading your stuff and they're getting a little bit brighter and happier, they go, "Oh, yes. A little bit better,” where are you taking them?
So you want to show them the future. This is called pre-framing in NLP. Show them that if they join their organization or foundation or business or product or service, you can make them into a better version, better business. So you have to educate me where are you showing me. And the best way to do that is actually physically show me.
So how do you this? How do you show people where you're going to take them? Simple! Show me case studies. Show me before and after. Case studies, before and after. Show me testimonials. Show me videos, et cetera. You get the idea. You have to show me where you want to take me.
Always remember, future framing. You are literally taking me from the present moment to the future. And I'm like, "Holy cow! Think of the possibilities if I join your service. If I use your service or I buy your product, I'll be there."
And finally is the how. So you show them a guess. "I can help you grow your business into $5 million, and these are the companies I work with. And this is the potential you have." "Ah, wait a second. That's so amazing" because you have to bait them in, the fishing rod.
How, this is a magic thing. I'm going to put it right over here.
We cut out there. I’m back.
So how do we actually get them there? It's simple. This is where you product and service comes in. This is the genesis. This is the ethos of all marketing online. It’s this. It's so important that you do this in order. The who, what, where and how, without the sequential order, ABCD, none of this is possible. You can't just go who to the how. There has to be 1, 2, 3, 4, 5. There has to be that order. This is psychology. This is marketing 101.
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